Francisco Lasta

Marketing Strategist

Francisco Lasta

Marketing Strategist

Francisco crafted his current role from a non-traditional professional background (he is also a licensed Occupational Therapist). From over a decade of working with people with a variety of disabilities from all ages and socio-economic status, his expertise in human-centered design, task analysis and accessibility makes him have a uniquely empathetic and functional perspective when it comes to architecture and design.

As a key member of the M2 marketing team, Francisco fortifies his capabilities with a solid understanding of UX design, computer programming, web development and 3D design to advance the company’s marketing efforts. His intense interest in augmented and virtual reality allows him to strategically tap into this emerging technology especially as Web 3.0 approaches.

“I am fortunate to work with a diverse group of people at M2 because I know that diversity drives teams to perform better and be more innovative. Because of my unconventional background, I can contribute to areas that are beyond the scope of my job description. I can take a multilateral approach to a situation, bringing more unique and unexpected ideas to the table. Also, coming from a profession where I got to  wear many hats to help people, I’ve been wired to be more than just one thing.”

  • Talk to me about...
  • Inclusive design, augmented reality, branding
  • What is your favorite structure?
  • I have a lot, but I favor those that are functional, accessible, and respect the neurodiversity of its users.
  • What is your favorite design book?
  • The Design of Everyday Things by Don Norman
  • What's your hometown?
  • Ozamis City, The Philippines
  • What do you like about working at M2?
  • The way we shape the general public's experience through our world-class projects.
  • People will be surprised to know....
  • I was a competitive swimmer from grade school all the way to college and my first job was being a swim instructor.